Learn how to add localized belongings on the Play Retailer – Apptamin

Localization is a key ingredient of ASO. However now that you’ve prepared all your localized assets, the place do you have to go from there? Don’t fear, we’re right here that will help you navigate the right way to add all these issues to your Play Retailer itemizing web page!

Localizing on the Play Retailer

In contrast to on the App Retailer, there are two methods to localize your Play Retailer itemizing web page. You possibly can both instantly add your personal translations (whether or not you present them your self or buy them instantly on the Play Console) or create a customized retailer itemizing. 

Google could advocate some translations for you (a banner will seem in your Play Console with suggestions which are more likely to improve installs). These are based mostly in your app’s class and its set up progress and distribution for every language in comparison with others in the identical class. 

Beware, when you don’t add translations your self on the Play Retailer, Google will use its translation software to routinely translate all of your itemizing web page’s textual content material. Whereas that may assist when your localized belongings aren’t prepared but, it’s all the time higher so as to add your personal localization to keep away from counting on unchecked auto-translation that won’t all the time be probably the most correct.

Nevertheless, it’s going to present customers with the selection to view an automatic translation of your app’s web page or the model within the default language. 

Automated translations aren’t accessible on the Play Retailer for 4 languages: Armenian, Raeto-romance, Tagalog, and Zulu.

Create a customized retailer itemizing

Customized retailer listings will goal customers in line with the nation they’re in. You have to be conscious that regardless that you may goal a number of nations with one customized itemizing, you may solely create 5 of them.


To create a customized retailer itemizing, comply with these steps:

  1. Choose an app within the Play Console
  2. On the menu, choose Develop > Retailer presence > Customized retailer listings (your app must be revealed with a essential retailer itemizing earlier than you may create customized ones)
  3. Choose Create customized retailer itemizing
  4. Fill within the particulars (the identify in Itemizing particulars will solely be seen by you and never your customers, nevertheless, it might probably’t be edited as soon as it exists)
  5. Select the focusing on segments you’re aiming for: nation and/or set up state
  6. Within the App particulars part, you could select a default language (Handle translations > change default language). You too can add translations to your customized itemizing, you simply want to pick out Handle your personal translations
  7. Fill within the app particulars (title, brief and full description)
  8. Add your graphic belongings within the Graphics part
  9. Choose Create

There you go!

Add your personal textual content translations and localized graphic belongings

You possibly can add your personal translation of your itemizing web page’s metadata within the following languages: Afrikaans (af), Amharic (am), Arabic (ar), Armenian (hy-AM), Azerbaijani (az-AZ), Basque (eu-ES), Belarusian (be), Bengali (bn-BD), Bulgarian (bg), Burmese (my-MM), Catalan (ca), Chinese language (Hong Kong) (zh-HK), Chinese language (Simplified) (zh-CN), Chinese language (Conventional) (zh-TW), Croatian (hr), Czech (cs-CZ), Danish (da-DK), Dutch (nl-NL), English (en-AU), English (en-CA), English (en-IN), English (en-SG), English (United Kingdom) (en-GB), English (United States) (en-US), Estonian (et), Filipino (fil), Finnish (fi-FI), French (fr-FR), French (Canada) (fr-CA), Galician (gl-ES), Georgian (ka-GE), German (de-DE), Greek (el-GR), Hebrew (iw-IL), Hindi (hi-IN), Hungarian (hu-HU), Icelandic (is-IS), Indonesian (id), Italian (it-IT), Japanese (ja-JP), Kannada (kn-IN), Khmer (km-KH), Korean (South Korea) (ko-KR), Kyrgyz (ky-KG), Lao (lo-LA), Latvian (lv), Lithuanian (lt), Macedonian (mk-MK), Malay (ms), Malayalam (ml-IN), Marathi (mr-IN), Mongolian (mn-MN), Nepali (ne-NP), Norwegian (no-NO), Persian (fa), Polish (pl-PL), Portuguese (Brazil) (pt-BR), Portuguese (Portugal) (pt-PT), Romanian (ro), Romansh (rm), Russian (ru-RU), Serbian (sr), Sinhala (si-LK), Slovak (sk), Slovenian (sl), Spanish (Latin America) (es-419), Spanish (Spain) (es-ES), Spanish (United States) (es-US), Swahili (sw), Swedish (sv-SE), Tamil (ta-IN), Telugu (te-IN), Thai (th), Turkish (tr-TR), Ukrainian (uk), Vietnamese (vi), and Zulu (zu).

If you wish to add a language to your app’s itemizing web page, comply with these steps:

  1. Go to the primary retailer itemizing within the Play Console (Develop > Retailer Presence > Essential Retailer Itemizing)
  2. Click on on Add translations on the prime of the web page, then choose Add your personal translation textual content (or handle translations/handle your personal translation textual content when you’ve already added translations)
supply: OneSkyApp
  1. Beneath Add or take away languages choose the language you’re concerned about and click on on Apply
  2. Fill within the particulars and save the adjustments 

Buy a translation to your itemizing web page

For those who don’t have your translated metadata prepared, you need to use Google’s App Translation Service instantly within the Play Console. It should put you involved with a vendor to handle your translation instantly. 

To buy a translation within the Play Console, comply with these steps:

  1. Within the Play Console go to the Translation service (Develop > Retailer presence > Translation service)
  2. Click on on Create order
  3. On the Choose Languages web page specify the supply language (the one among your authentic textual content) and the goal language, then click on on Subsequent
  4. On the Choose what to translate web page, choose the objects that have to be translated. You possibly can choose Retailer itemizing (title, brief description, and full description), App strings (the textual content out of your app however it must be in an XML or CSV file), Further data (like screenshots), and Reuse translated strings from earlier orders 
  5. On the Assessment order you’ll see the anticipated completion date, earlier than finishing your order

When you obtain your translations, there are simply 4 steps to use them to your itemizing web page:

  1. Within the Play Console go to the Translation service (Develop > Retailer presence > Translation service)
  2. Choose the row for the language you wish to apply
  3. Click on on Obtain to avoid wasting your translation file
  4. Subsequent to the language, click on on Apply

Your app’s Play Retailer itemizing web page is now absolutely localized! Do you’ve some recommendations on Play Retailer localization? Share with us within the feedback!

Marine Nozerand

Hello there, I am Marine (she/her), I am a Content material Supervisor at Apptamin. Apptamin is a artistic company specialised in app movies (video adverts, app retailer movies, and so on.).

Marine Nozerand

Newest posts by Marine Nozerand (see all)

Recent Articles

We’re lastly getting a PS5 professional controller, nevertheless it’s not being made by Sony

A PS5 pro controller is lastly on the best way because of famend producer Scuf, which ought to give PlayStation players an edge when...

Pete Lau confirms the OnePlus 10 will likely be powered by Snapdragon 8 Gen 1

Supply: @OnLeaks / Zouton Quickly after Qualcomm unveiled its latest premium processor, OnePlus CEO Pete Lau confirmed that the corporate's next-generation flagship sequence will likely...

Develop watch faces with the secure Jetpack Watch Face library

Posted by Alex Vanyo, Developer Relations Engineer Watch faces are some of the seen ways in which folks categorical themselves on their smartwatches, they usually’re...

Honeybees Survive Weeks Buried Beneath Volcanic Ash in La Palma

Photograph: Joe Raedle (Getty Photos)Tens of 1000's of honeybees in Spain’s Canary Islands can now add “survived a volcano”...

Related Stories

Stay on op - Ge the daily news in your inbox